The scientists found out that shopping… excites
Discounts and gift certificates of stores excite women in the same way as viewing explicit movies and video. In the course of the experiment, British researchers measured the activity of emotional areas of the brain in 50 volunteers. They compared the reaction of the subjects to different events. They started from shopping and moved to watching erotic or more explicit movies.
Scientists used a special device that analyzes the emotional state of people. It helped establish that getting a gift coupon, a discount card, or discount information of a favorite store causes arousal to people, identical to sexual and emotional uplift.
This experiment helped to supplement the results of past studies, during which the researchers found that shopogolia is really dangerous for human mental health.